Part Ⅲ Reading Comprehension (40 minutes)
Section C
Directions: There are 2 passages in this section. Each passage is followed by some questions orunfinished statements. For each of them there are four choices marked A, B, C andD . You should decide on the best choice and mark the corresponding letter on AnswerSheet 2 with a single line through the centre.
Passage Two
Questions 51 to 55 are based on the following passage.
The secret to eating less and being happy about it may have been cracked years ago--byMcDonald's. According to a new study from Cornell University's Food and Brand Lab, small non-foodrewards--like the toys in McDonald's Happy Meals--stimulate the same reward centers in the brain asfood does.
The researchers, led by Martin Reimann, carried out a series of experiments to see if people wouldchoose a smaller meal ff it was paired with a non-food item.
They found that the majority of both kids and adults opted for a haft-sized portion when combinedwith a prize. Both options were priced the same.
Even more interesting is that the promise of a future reward was enough to make adults choose thesmaller portion. One of the prizes used was a lottery ticket ( 彩票), with a $10, $ 50 or $100 payout,and this was as effective as a tangible gift in persuading people to eat less.
"The fact that participants were willing to substitute part of a food item for the mere prospect of a relatively small monetary award is interesting," says Reimann.
He theorizes that it is the emotional component of these intangible prizes that make them effective.In fact, vaguely-stated possibilities of winning a prize were more effective than options with hard oddsincluded.
"One explanation for this finding is that possible awards may be more emotionally provoking thancertrainty Reimann." The of added attraction andawards,"saysuncertainty winningprovidesdesirability through emotional ' thrills. ' The possibility of receiving an award also produces a state ofhope--a state that is in itself psychologically rewarding. " In other words, there's a reason why peoplelike to gamble.
How might this knowledge be used to help people eat more healthily?
One possibility is a healthy option that offers the chance to win a spa (温泉疗养) weekend. Ormaybe the reward of a half-sized portion could be a half-sized dessert to be claimed only on a futuredate. That would get you back in the restaurant--and make you eat a little less.
51. What do we learn about McDonald's inclusion of toys in its Happy Meals?
A. It may shed light on people's desire to crack a secret.
B. It has proved to be key to McDonald's business success.
C. It appeals to kid's curiosity to fred out what is hidden inside.
D. It may be a pleasant way for kids to reduce their food intake.
参考答案：D
52. What is the finding of the researchers led by Martin Reimann?
A. Reducing food intake is not that difficult if people go to McDonald's more.
B. Most kids and adults don't actually feel hungry when they eat half of their meal.
C. Eating a smaller portion of food does good to the health of kids and adults alike.
D. Most kids and adults would choose a smaller meal that came with a non-food item.
参考答案：D
53. What is most interesting in Martin Reimann's fmding?
A. Kids preferred an award in the form of money to one in the form of a toy.
B. Adults chose the smaller portion on the mere promise of a future award.
C. Both kids and adults felt satisfied with only half of their meal portions.
D. Neither children nor adults could resist the temptation of a free toy.
参考答案：B
54. How does Martin Reimann interpret his finding?
A. The emotional component of the prizes is at work.
B. People now care more about quality than quantity.
C. People prefer certainty awards to possible awards.
D. The desire for a future reward is overwhelming.
参考答案：A
55. What can we infer from Martin Reimann's finding?
A. People should eat much less if they wish to stay healthy and happy.
B. More fast food restaurants are likely to follow McDonald's example.
C. We can lead people to eat less while helping the restaurant business.
D. More studies are needed to find out the impact of emotion on behavior.
参考答案：C